Q: What is Ghost Motion and why does it matter?

Ghost Motion is activity that looks like progress but isn't moving revenue. It's campaigns that run without pipeline attribution, content calendars without a content strategy, and sales-marketing handoffs that live in someone's head. Ghost Motion hides in the gaps between GTM functions — between marketing and sales, between content and pipeline, between activity and outcomes. HG Digital diagnoses and eliminates Ghost Motion by building the systems that connect activity to proof.

Q: What is Find the Ghost Motion?

Find the Ghost Motion is a 15-question diagnostic for founders doing the GTM work without a clear read on what is actually moving revenue. It gives you an instant score and clear next steps by showing where activity is producing signal, where it is just motion, and what needs to be built next.

Q: Who does HG Digital work with?

HG Digital works with Series A/B SaaS founders, VP-level revenue and marketing leaders, and enterprise revenue teams who have active GTM programs but can't trace outcomes to pipeline. Typical engagements are with 5–50 person revenue organizations that need a fractional operator who can map, build, and run the work — not another layer of strategy without execution.

Q: How is HG Digital different from a marketing agency?

Agencies execute campaigns inside a system you already have. HG Digital architects the system those campaigns run inside. We work at the intersection of product marketing, customer success, sales engineering, and content operations — the cross-functional gaps that agencies don't own and full-time hires rarely span. We own the work nobody assigned: the ICP doc nobody formalized, the pipeline nobody can trace, the content nobody can prove is working.

Q: What results has HG Digital delivered?

Proven results include $136M ARR under management, 100% renewal book retention across 168 enterprise accounts, 21% pipeline lift from attribution work, and an enterprise portfolio NPS of 89. These outcomes were produced through documented GTM systems that survived four organizational reorgs and continued running without the original operator present.

Q: What does a fractional GTM engagement look like?

Engagements start with a Signal Review — a structured audit of your current GTM motion, pipeline sources, content performance, and handoff integrity. From there, HG Digital builds the specific layer your motion is missing: architecture, content, attribution, or all three. Work is delivered as documented systems the internal team can own and run, not as advice that exits when the engagement ends.

Q: Does HG Digital work with specialist partners?

Yes. HG Digital architects the GTM system and owns the work needed to make it run. When an engagement requires specialized B2B marketing execution or organic search growth, we can bring in trusted partners including Demand Frontier and Heroic Rankings.

Q: How do I get started with HG Digital?

Start with Find the Ghost Motion — a 15-question diagnostic that gives you an instant score and clear next steps. It shows where your GTM activity is producing signal, where it is just motion, and what needs to be built next. From there, you can book a call with a much clearer starting point.

Question 1

HG Digital provides fractional GTM architecture and content operations for B2B SaaS founders and revenue leaders. We map the current motion, design the missing revenue architecture, build the content engine, and close the attribution loop — so you can walk into board meetings with proof, not theory. Our work spans signal reviews, GTM system design, content strategy, and campaign-to-pipeline tracking.

See the four service areas →

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Answers worth indexing.

What does HG Digital do?

What is Ghost Motion and why does it matter?

What is Find the Ghost Motion?

Who does HG Digital work with?

How is HG Digital different from a marketing agency?

What results has HG Digital delivered?

What does a fractional GTM engagement actually look like?

Does HG Digital work with specialist partners?

How do I get started with HG Digital?