The product marketer behind the work nobody assigned.
I am Eric Glass, founder of HG Digital. I do product marketing for founders of product companies. I decide the story with you, write it down, and ship what carries it, from the positioning and the launch to the talk track and the deck.
Years across product, sales, and customer seats
Pipeline growth the CallRevu narrative and enablement contributed to
NPS across a 168-account renewal book
I kept seeing the same mess.
- Product marketing, positioning, and launches
- Sales engineering and enablement
- Customer success and renewal
- Content, webinars, and virtual events
Most recently I was AVP, Product Marketing at CallRevu. I owned positioning, messaging, and launches as the company moved from a single product to a multi-product platform, built the commercial narrative every revenue team used, and trained the sales org on the story, the demo, and the objections.
Before that I worked the other seats a message has to survive. Sales engineering, customer success, account management, content, and thousands of webinars. Nearly 20 years of watching good products get described three different ways by the people selling them. That is where ghost motion comes from. Nobody decided the story, so everybody improvised one.
The receipts, stated flat. The narrative and enablement I built at CallRevu contributed to 21% pipeline growth. At Bulldog, a webinar-services business grew from $500K to $5.5M. At Notified, a book of 168 accounts and $50M in ARR held a 100% renewal rate and an 89 NPS. That last one is a customer success number, and I count it because it shows the message held after the sale.
HG Digital is product marketing before your first PMM hire. One senior operator who decides the story with you and ships what carries it. When you hire your first product marketer, they inherit a decided story and a working function instead of a blank page.