We do the GTM work. You run the business.

You're doing the work.
It's just not working.

Content is going out. Campaigns are running. The pipeline has names, amounts, and close dates. And yet — someone still has to figure out which of it is moving the number. That someone is probably you.

Start hereFind Your Ghost Motion

Free 15-question signal check. Instant score + clear next steps.

Our Approach

You did not raise money to write your own ICP doc, defend content volume, or explain a pipeline nobody can trace. HG Digital owns the work nobody assigned.

We map the current motion, build the strategy it is missing, produce the content it needs, and close the proof loop so you can walk into the next meeting with an answer, not a theory.

Signal

Strategy

Content

Pipeline

Proof

The Problem

Ghost motion looks like progress.
Until the numbers stop moving.

Activity is not a system. And yet most GTM programs are built entirely on activity.

Motion

The founder is still on every important call
Marketing ships on instinct and calls it strategy
Sales works whatever is in front of them
The pipeline has names, amounts, and close dates. Nobody can explain why

System

The ICP is written down — and the team can recite it
Pipeline source is visible. And defensible.
Every piece of content has a job
The next hire can run the motion on day one

Who We're Built For

The title changes. The job does not.

Someone has to connect the content, the pipeline, and the proof. If that someone is still you, this is the work we take off your plate.

The Founder

Seed – Series A

You know GTM needs to get figured out. Unfortunately, so does product, hiring, fundraising, and whatever is on fire this week. We take the system work off your plate. You might even get your Saturdays back.

The Revenue Leader

Series A – B

You inherited a number and a pipeline you did not build — reported by people who defined it before you got here. We help you see what is real before you have to defend the quarter.

The Head of Marketing

Series A – C

The content is going out. The calendar is full. Nobody can prove any of it is moving pipeline. We build the attribution layer so you can stop defending volume and start reporting outcomes.

What We Build

The work nobody assigned.

Start here

Three questions before we build anything.

We start here because guessing is how ghost motion compounds.

01What is actually moving the number?
02Which content is theater?
03What breaks when the founder steps back?

Signal Review

Find what is real before you pay to scale what is not.

GTM signal review
Pipeline source mapping
Content performance audit
Handoff integrity check

GTM Architecture

Build a revenue system the whole team can actually run.

ICP and market segmentation
Pipeline stages and lead routing
Sales and marketing handoffs
Positioning and narrative

Content Engine

Give content a job. The calendar is not a strategy.

Content strategy and formats
Playbooks and enablement
Shows, webinars, and interviews
Audience development

Attribution & Proof

Know what works before the board asks. Not after.

Campaign-to-pipeline tracking
Channel and format scorecards
ICP validation loops
Board-ready reporting

How It Works

See it. Name it. Build it.

Map the Motion

We look at everything in motion — every campaign, every content piece, every handoff — and name what is real versus what just looks busy.

Name What Is Missing

We write down the gaps. The ICP nobody has formalized. The handoff nobody documented. The pipeline nobody can trace. The content nobody can prove is working. All of it.

Build the Proof

We ship the work. Content, playbooks, attribution infrastructure, and reporting that turn the motion into something the team can own — and the board can read.

Specialist Partners

When the work calls for deeper execution, we bring in people who own their lane.

HG Digital architects the system. These trusted partners extend the work where specialized B2B marketing execution or organic search growth is needed.