Blog

Thinking on GTM, content & growth

Frameworks, playbooks, and lessons from the trenches of B2B growth.

Jul 23, 2026

AI in go-to-market: what to automate and what to own

Automate the research and the busywork. Own the relationship and the judgment. The teams winning with AI in go-to-market didn't hand it the relationship. They handed it the research and kept the human where trust is built.

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02 / AI in GTM6 min

Jul 16, 2026

Why isn't AI improving our pipeline?

AI amplifies the go-to-market motion you already have, and most companies can't explain theirs. That's why 87% run generative AI in a workflow and only about 6% can trace it to profit. Here's what the 6% built first.

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03 / GTM Architecture4 min

Jul 9, 2026

How do you build a GTM system that runs without the founder?

Five structural decisions, in order, before you hire another rep. Founder-led sales doesn't scale. Founder-defined sales does.

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04 / GTM Architecture7 min

Jun 4, 2026

The GTM Alignment Gap: Why Your Pipeline Has Names, Amounts, and Close Dates — But Nobody Trusts It

Sales and Marketing alignment does not break because people refuse to collaborate. It breaks because the data, ICP, and handoffs were never built into one revenue system.

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05 / Essay6 min

May 27, 2026

Ghost Motion: The GTM Problem Nobody Names

There's a specific kind of failure that's almost impossible to see from the inside. It doesn't look like failure. It looks like movement.

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